很多营销方向的学生会选择纽约大学的整合市场营销,这个方向到底学什么,你知道吗?下面大家一起来看下纽大整合市场营销的方向吧。
Core Curriculum
Stuents are require to take all of the following courses.
Course | Title | Creits |
---|
INTG1-GC1000Integrate Marketing3.0
INTG1-GC1005Campaign I: Strategy & Execution3.0
INTG1-GC1011 online CourseCompetitive Strategy3.0
INTG1-GC1015Campaign II: Planning & Management3.0
INTG1-GC1025 online CourseDatabase Mgmt & Moeling3.0
INTG1-GC1030Finance for Marketing Decisions3.0
INTG1-GC1035Digital Marketing3.0
INTG1-GC1055 online CourseStatistical Measurements,Analysis & Research3.0
INTG1-GC1060 online CourseThe C-Suite Perspective: Leaership & Int Mktg3.0
Bran Management****
Course | Title | Creits |
---|
INTG1-GC2005Direct Marketing3.0
INTG1-GC2015Internship1.0
INTG1-GC2025Intensive in American Business3.0
INTG1-GC2200Bran Strategy3.0
INTG1-GC2205Managing Proucts & Brans3.0
INTG1-GC2210Consumer Behavior3.0
INTG1-GC2215Theory,History,& Practice of Public Rel3.0
Digital Marketing****
Course | Title | Creits |
---|
INTG1-GC2005Direct Marketing3.0
INTG1-GC2015Internship1.0
INTG1-GC2025Intensive in American Business3.0
INTG1-GC2100Social Meia & The Bran3.0
INTG1-GC2105Search Marketing3.0
INTG1-GC2115Operations Strategy3.0
INTG1-GC2120E-Commerce Marketing3.0
Marketing Analytics****
Course | Title | Creits |
---|
INTG1-GC2015Internship1.0
INTG1-GC2025Intensive in American Business3.0
INTG1-GC2300Business Analytics an Data Visualization3.0
INTG1-GC2305Web Analytics: Seo/Sem,Ppc,Email & Clickstream3.0
INTG1-GC2310Avance Test,Analysis,& Experimental Design3.0
INTG1-GC2315Crm: Managing Customer Experience3.0
Capstone****
The capstone course is require following the completion of the above concentration courses.
Course | Title | Creits |
---|
INTG1-GC4000Capstone:3.0
后面我们会继续整理纽约大学的就业,欢迎大家随时提问。
【微语】留学是增长见识,提升自我的好机会,愿你在外国的土地上收获满满,前程似锦。